{
  "id": 178924,
  "title": "Disney says it’s ‘exploring’ adding a free tier to Disney Plus",
  "url": "https://urgent.news/2026/08/05/disney-says-its-exploring-adding-a-free-tier-to-disney-plus",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-08-05T13:44:14.000Z",
  "source": {
    "name": "The Verge",
    "slug": "the-verge",
    "url": "https://www.theverge.com/streaming/975543/disney-plus-free-tier-q3-2026-earnings"
  },
  "original_language": "en",
  "account": null,
  "summary": "Disney is looking into launching a free streaming option. When asked about Disney's plans for free, ad-supported streaming during an earnings call on Wednesday, Disney CEO Josh D'Amaro confirmed the company is \"exploring a free product for consumers.\" D'Amaro added that a free tier will help drive growth and expand the streaming service's reach \"to […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Ars Technica",
        "title": "After jacking up prices, Disney+ and Netflix consider offering free alternatives",
        "url": "https://urgent.news/2026/08/05/after-jacking-up-prices-disney-and-netflix-consider-offering-free",
        "published": "2026-08-05T17:12:39.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}