{
  "id": 17879511,
  "title": "Dip in gold puts sparkle back in festive buys",
  "url": "https://urgent.news/2026/11/03/dip-in-gold-puts-sparkle-back-in-festive-buys",
  "topic": "business",
  "section": "Business",
  "published": "2026-11-03T00:00:00.000Z",
  "source": {
    "name": "The Economic Times",
    "slug": "the-economic-times",
    "url": "https://economictimes.indiatimes.com/industry/cons-products/fashion-/-cosmetics-/-jewellery/dip-in-gold-price-puts-the-sparkle-back-into-festive-and-wedding-buying-jewellers-see-10-12-rise-in-dhanteras-sales/articleshow/135472556.cms"
  },
  "original_language": "en",
  "account": "A recent 7% decrease in gold prices is prompting buyers to return to jewelry stores ahead of Dhanteras, the festival of wealth. With consumers placing orders and making advance purchases, sales are anticipated to surge 10-12% compared to last year, particularly around Dhanteras on November 6, according to jewelers. Surendra Mehta, national secretary of the India Bullion and Jewellers Association, expects sales volume to reach new heights on this auspicious day.\n\nGold was trading at ₹1.37 lakh per 10 grams in Mumbai's spot market on Monday, down from ₹1.48 lakh a month ago and the all-time high of ₹1.80 lakh on January 29. Smaller-ticket purchases are on the rise as well, with jewelry stores reporting improved footfalls and demand for gold and silver. Advance bookings for wedding season purchases are also gaining momentum, indicating that some of the deferred demand due to the price rally is returning to the market.\n\nThe price drop is proving beneficial for customers who had been waiting for a more favorable moment to make their festive purchases. Vipul Shah, executive director of Aura Jewels, noted that lower prices offer consumers more flexibility to choose from a wider range of designs, higher-weight jewelry, or make well-considered purchases within their budgets. With gold still trading at elevated levels compared to historic prices, buyers are increasingly opting for lightweight jewelry, lower-karat gold, and smaller-ticket purchases to manage their budgets.\n\nJewelers are focusing more on design trends this festive season, with everyday lightweight diamond pieces, studded jewelry, and solitaires gaining traction, according to Gurukeerthi Gurunathan, cofounder at CaratLane.",
  "summary": null,
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}