{
  "id": 178574,
  "title": "Disney agrees deal to let TikTokers use its films and TV shows in videos",
  "url": "https://urgent.news/2026/08/05/disney-agrees-deal-to-let-tiktokers-use-its-films-and-tv-shows-in-178574",
  "topic": "world",
  "section": "World",
  "published": "2026-08-05T14:38:56.000Z",
  "source": {
    "name": "MyJoyOnline Ghana",
    "slug": "myjoyonline-ghana",
    "url": "https://www.myjoyonline.com/disney-agrees-deal-to-let-tiktokers-use-its-films-and-tv-shows-in-videos/"
  },
  "original_language": "en",
  "account": "Disney and TikTok have inked an agreement enabling creators to incorporate clips from Disney's films, such as Star Wars, Toy Story, and the Marvel Cinematic Universe, into their videos. These clips will subsequently be shared on Disney's short-form video platform, Verts. The partnership will commence in the United States before expanding globally. Neither firm disclosed the monetary aspects of the deal, although it follows the collapse of a $1 billion agreement between Disney and OpenAI. This earlier arrangement would have permitted individuals to utilize Disney characters in AI-generated videos, which was canceled in March due to OpenAI shutting down its AI video generation tool, Sora. The deal underscores the growing significance of audience interaction on social media in the entertainment industry. According to Disney's chief marketing and brand officer Asad Ayaz, fans are increasingly celebrating stories in novel ways. TikTok reported that users posted about films and TV shows on average 6.5 million times daily last year. However, without explicit permission, fans often faced content removal due to copyright claims. The joint initiative aims to bolster creators' videos and grant them access to exclusive events. The rise of online creators and influencers has become crucial for brands' marketing strategies. A recent Oxford Economics report highlighted that YouTube content creators contributed £2.2 billion to the UK economy in 2024 and supported 45,000 jobs. Even minor influencers, despite their smaller follower counts, boast highly engaged audiences. Disney initiated its short-form video platform, Verts, in the U.S. in March, with aspirations to extend its reach worldwide.",
  "summary": "Disney and TikTok have agreed a deal which will allow creators to use clips from Disney films, including its subsidiaries, in their videos.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "BBC News",
        "title": "Disney agrees deal to let TikTokers use its films and TV shows in videos",
        "url": "https://urgent.news/2026/08/05/disney-agrees-deal-to-let-tiktokers-use-its-films-and-tv-shows-in-184312",
        "published": "2026-08-05T13:06:43.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}