{
  "id": 17826386,
  "title": "New Zealand firms seek to deepen China market engagement via import expo",
  "url": "https://urgent.news/2026/11/02/new-zealand-firms-seek-to-deepen-china-market-engagement-via-import",
  "topic": null,
  "section": null,
  "published": "2026-11-02T13:15:00.000Z",
  "source": {
    "name": "Discovered",
    "slug": "discovered",
    "url": "http://china.org.cn/2026-11/02/content_118758462.shtml"
  },
  "original_language": "en",
  "account": "New Zealand firms are increasingly engaging with the Chinese market through participation in the China International Import Expo (CIIE). Held annually in Shanghai, the CIIE is a national-level exhibition dedicated to imports. For many New Zealand companies, this event has become a crucial gateway to China's market.\n\nSanchia Yonge, CEO of New Zealand Trade and Enterprise, emphasizes the importance of China as a market for New Zealand exporters. The CIIE provides a valuable opportunity for these exporters to showcase their products, understand the evolving Chinese market, and connect with potential customers and partners.\n\nMilk New Zealand Dairy Ltd CEO, Roy Van Den Hurk, highlights the expo as a central point where all buyers come to see exhibitors. Over the years, the company has grown from a small booth to a 200-square-meter exhibition space, achieving tangible business growth. Blis Technologies, a biotechnology company, will have its own independent booth this year, marking a milestone in its two-year presence at the Shanghai expo. The CEO, Scott Johnson, notes the growing demand for health-conscious products in China and the importance of being proactive in meeting consumer needs.\n\nOver 80 New Zealand exporters will showcase a diverse range of products and services at the CIIE this year, including food and beverages, dairy, fruit, meat, wine, honey, wool, pet food, consumer goods, health supplements, healthcare, and technology. The \"Taste of New Zealand\" exhibition group, organized by the China Chamber of Commerce in New Zealand in collaboration with New Zealand Trade and Enterprise, features 35 exhibitors covering an area of 1,170 square meters. The New Zealand Pavilion will present a comprehensive collection of New Zealand products, from king salmon and manuka honey to avocado oil, Hawke's Bay wines, dairy products, ice cream, and nutritional supplements.\n\nThroughout the week, New Zealand Trade and Enterprise will connect exporters with buyers, partners, and media, support customer meetings and networking, and provide assistance in signing business agreements. The goal is to help New Zealand exporters turn CIIE conversations into lasting commercial partnerships in China, supporting their ongoing growth.",
  "summary": null,
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}