{
  "id": 17819137,
  "title": "Why Smart Brands Are Creating Their Own National Days",
  "url": "https://urgent.news/2026/11/02/why-smart-brands-are-creating-their-own-national-days",
  "topic": "business",
  "section": "Business",
  "published": "2026-11-02T14:00:00.000Z",
  "source": {
    "name": "Entrepreneur",
    "slug": "entrepreneur",
    "url": "https://www.entrepreneur.com/business-news/why-smart-brands-are-creating-their-own-national-days"
  },
  "original_language": "en",
  "account": null,
  "summary": "Creating a National Day or awareness campaign around the issue your company exists to address can turn one date on the calendar into a recurring engine for earned media, education, search visibility and brand authority.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}