{
  "id": 17810035,
  "title": "Surfer's $5,000 acai bowl startup grows to 400 stores, $332m sales",
  "url": "https://urgent.news/2026/11/02/surfers-5-000-acai-bowl-startup-grows-to-400-stores-332m-sales",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-11-02T14:11:36.000Z",
  "source": {
    "name": "Times of India",
    "slug": "times-of-india",
    "url": "https://timesofindia.indiatimes.com/world/us/in-2014-a-new-jersey-surfer-began-selling-aai-bowls-from-a-roadside-cart-with-less-than-5000-by-2026-playa-bowls-had-passed-400-stores-after-recording-332-million-in-systemwide-sales-in-2025/articleshow/135464384.cms"
  },
  "original_language": "en",
  "account": null,
  "summary": "From a small food cart in New Jersey to a booming enterprise, Playa Bowls exemplifies growth with over 400 locations and $332 million in sales by 2025. Their strategy of offering healthy, customizable fast food, paired with enticing franchise prospects, fuels their ambition for 800 locations by the decade's conclusion. They remain committed to their coastal roots even as they expand into diverse…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}