{
  "id": 17790895,
  "title": "Michael Fedele reveals inspiration for starting Throne SPORT COFFEE",
  "url": "https://urgent.news/2026/11/02/michael-fedele-reveals-inspiration-for-starting-throne-sport-coffee",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-11-02T12:01:24.000Z",
  "source": {
    "name": "Yahoo Sports",
    "slug": "yahoo-sports",
    "url": "https://sports.yahoo.com/articles/michael-fedele-reveals-inspiration-starting-120124250.html"
  },
  "original_language": "en",
  "account": "Michael Fedele, founder and CEO of Throne SPORT COFFEE, revealed the inspiration behind starting the brand during an interview with Chiefs Wire's Ed Easton Jr. With over 15 years of experience in the beverage industry, Fedele has worked on numerous active lifestyle and sport-related beverage brands. He shared that he noticed many active individuals, including athletes and enthusiasts, were consuming coffee for energy throughout the day. Fedele took this observation to heart and believed that there was an opportunity to create a clean, great-tasting, and functional alternative to traditional coffee for active consumers.",
  "summary": "During his interview with @EdEastonJr, Michael Fedele revealed inspiration for Throne SPORT COFFEE and collaboration with investor Patrick Mahomes",
  "key_points": [
    "Michael Fedele, Throne SPORT COFFEE founder, reveals brand inspiration",
    "Over 15 years in beverage industry, experience with active lifestyle brands",
    "Noticed active individuals consuming coffee for energy, inspired clean alternative"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}