{
  "id": 17776687,
  "title": "AlikeAudience joins Index Marketplaces for global data activation",
  "url": "https://urgent.news/2026/11/02/alikeaudience-joins-index-marketplaces-for-global-data-activation",
  "topic": "business",
  "section": "Business",
  "published": "2026-11-02T08:56:03.000Z",
  "source": {
    "name": "Vietnam Investment Review",
    "slug": "vietnam-investment-review",
    "url": "https://vir.com.vn/alikeaudience-joins-index-marketplaces-for-global-data-activation-164206.html"
  },
  "original_language": "en",
  "account": "SINGAPORE - On 2 November 2026, data partner AlikeAudience announced its integration with Index Marketplaces, Index Exchange's omnichannel platform for supply activation and sell-side decisioning. This collaboration provides buyers with access to premium audience segments across North America and APAC, as part of Index Exchange's Data Vendor Ecosystem. AlikeAudience offers third-party data to support privacy-conscious, data-driven advertising strategies, filling the gap left by traditional cookies. Janette Higginson, VP, Buyer Development APAC at Index Exchange, emphasized the company's commitment to accelerating data partnerships, stating that AlikeAudience brings meaningful reach and quality to the platform. The integration aims to facilitate more efficient and future-ready programmatic activation, enabling marketers to enhance reach and relevance while media owners access incremental demand through data-enabled activation. Jeremy Lo, Managing Director at AlikeAudience, expressed excitement about partnering with Index Exchange to share third-party MAID data across the US, Southeast Asia, and APAC region. This collaboration reflects both companies' shared focus on innovation, responsible data usage, and scalable solutions to meet the evolving needs of the digital advertising ecosystem.",
  "summary": "Data provider AlikeAudience joined Index Exchange s Index Marketplaces platform expanding publisher programmatic access to curated third party audience data across North American and Asia Pacific advertising markets",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}