{
  "id": 17768726,
  "title": "Yuvraj Singh’s new supplement brand faces doctors’ backlash: ‘You’ve got it wrong here’",
  "url": "https://urgent.news/2026/11/02/yuvraj-singhs-new-supplement-brand-faces-doctors-backlash-youve-got",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-11-02T08:26:24.000Z",
  "source": {
    "name": "The Indian Express - Lifestyle",
    "slug": "the-indian-express-lifestyle",
    "url": "https://indianexpress.com/article/lifestyle/health/yuvraj-singh-supplement-brand-doctors-criticism-cancer-claims-10947002/"
  },
  "original_language": "en",
  "account": "Yuvraj Singh, a former Indian cricketer who battled cancer and made a remarkable comeback to professional cricket, has launched a new sports nutrition and wellness supplement brand called Protocol32. The product claims to contain 32 FSSAI-approved supplements in a single sachet daily, each serving 13 different pathways in the body. Singh’s announcement of the product drew praise from many, but it also received backlash from several doctors who questioned its scientific basis and safety.\n\nDoctors, including hepatologist Dr. Cyriac Abby Philips, widely known as The Liver Doc, criticised Singh for promoting what they referred to as \"the business of bad science.\" They highlighted that although Singh is a successful cricketer and cancer survivor, his understanding of health and science is lacking. The doctors pointed out that among the 32 ingredients in Protocol32, 13 carry documented risks of organ toxicity, mineral toxicity, potential for causing or promoting atherosclerosis, and high rates of toxic environmental contamination. Four of the ingredients, Ashwagandha, Bacopa, Curcumin, and Boswellia, are frequently implicated in liver injury in LiverTox registries.\n\nFurther criticizing the product, The Liver Doc pointed out that several of the ingredients have no solid scientific proof for the health benefits promised on the label. At least 11 ingredients are \"fairy-dusted,\" meaning the sachet contains only a tiny fraction of the daily dose actually proven to work in human studies. The doctor also expressed concern about the potential increase in cancer risk or acceleration of tumor progression in healthy adults due to certain ingredients in the supplement.\n\nIn conclusion, while Yuvraj Singh's inspirational journey through cancer and his return to cricket serve as a source of motivation for many, his new supplement brand Protocol32 faces significant criticism from medical professionals who question its scientific basis and safety.",
  "summary": null,
  "key_points": [
    "Yuvraj Singh launches supplement brand Protocol32 with 32 FSSAI-approved ingredients.",
    "Doctors criticize brand for lack of scientific basis and potential health risks.",
    "13 ingredients in Protocol32 have documented risks of organ and mineral toxicity."
  ],
  "editors_take": "Leveraging celebrity influence to market complex wellness products risks prioritizing inspirational storytelling over scientific rigor, potentially exposing consumers to ingredients with documented toxicity and unproven health benefits.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}