{
  "id": 17765374,
  "title": "Recognising products driving market impact",
  "url": "https://urgent.news/2026/11/02/recognising-products-driving-market-impact",
  "topic": "business",
  "section": "Business",
  "published": "2026-11-02T06:39:52.000Z",
  "source": {
    "name": "The Economic Times",
    "slug": "the-economic-times",
    "url": "https://economictimes.indiatimes.com/news/company/corporate-trends/et-product-of-the-year-awards-2026-categories-recognising-products-driving-market-impact/articleshow/135448101.cms"
  },
  "original_language": "en",
  "account": "The Economic Times Product of the Year Awards 2026 highlight products driving market impact in various sectors across India. The awards evaluate software, platforms, solutions, and products based on market impact, adoption, innovation, and execution quality. Enterprise categories recognize software-as-a-service products designed for large organisations, FinTech infrastructure technology, cybersecurity solutions, developer tools and platforms, vertical SaaS offerings, data and cloud infrastructure, HR and work technology, MarTech and SalesTech products, industrial and engineering solutions, logistics and supply chain systems, business and professional services, and IT and digital services. Commercial categories focus on banking products, credit cards, payments and consumer fintech, insurance, wealth and investment platforms, smartphones, consumer electronics, home and kitchen appliances, wearables and hearables, consumer apps, quick commerce and retail platforms, electric vehicles, food and beverage offerings, beauty and personal care products, and direct-to-consumer products.",
  "summary": null,
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}