{
  "id": 17748723,
  "title": "More than half of online supplement shoppers say they’re worried about counterfeit products",
  "url": "https://urgent.news/2026/11/02/more-than-half-of-online-supplement-shoppers-say-theyre-worried-about",
  "topic": "business",
  "section": "Business",
  "published": "2026-11-02T05:00:00.000Z",
  "source": {
    "name": "Modern Retail",
    "slug": "modern-retail",
    "url": "https://www.modernretail.co/operations/online-supplement-counterfeit-products/"
  },
  "original_language": "en",
  "account": "A survey conducted by Michigan State University’s A-CAPP Center for Anti-Counterfeiting and Product Protection has found that a substantial majority of consumers are unknowingly purchasing counterfeit dietary supplements and health products. According to the research, 74% of consumers have bought counterfeit goods either knowingly or unknowingly. This issue is exacerbating consumer trust in the rapidly growing wellness industry. As demand for these products surges in online marketplaces, it has granted counterfeiters ample opportunities to exploit the situation by flooding the market with knockoffs. These counterfeit products often contain low-quality filler ingredients, deceiving consumers who believe they are purchasing genuine items.\n\nRecently, online supplement retailer iHerb conducted a new survey in collaboration with YouGov, revealing that 54% of online supplement shoppers are worried about the prevalence of counterfeit products in the market. The survey, which was conducted from September 17 to September 21, encompassed 2,796 U.S. adults. The growing concern over counterfeit supplements highlights the urgent need for brands and retailers to take decisive action against counterfeiters and restore consumer trust in the market.",
  "summary": "An iHerb survey recently found that more than half of online supplement shoppers fear counterfeits, pushing retailers and brands to explore how they can improve trust within the fast-growing supplement space.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}