{
  "id": 17728229,
  "title": "Phonepe’s trading app has lost 40% of active users since March ‘25. But hey, it at least has a new name",
  "url": "https://urgent.news/2026/11/02/phonepes-trading-app-has-lost-40-of-active-users-since-march-25-but",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-11-02T02:30:04.000Z",
  "source": {
    "name": "The Ken",
    "slug": "the-ken",
    "url": "https://the-ken.com/story/phonepes-trading-app-has-lost-40-of-active-users-since-march-25-but-hey-it-at-least-has-a-new-name/"
  },
  "original_language": "en",
  "account": "Phonepe's trading app, Phonepe Invest, has experienced a 40% decline in active users since March 2025. Despite this decline, the platform recently rebranded itself to Phonepe Invest in an attempt to shift its narrative. This move comes after struggling to effectively cross-sell its investment products and facing criticism for its limited focus on core investment offerings. The company handles Rs 6,000 crore worth of mutual fund distribution and has executed 2.3 million Systematic Investment Plans (SIPs) monthly, with over 1.3 million demat accounts onboarded. However, the company has faced challenges in attracting and retaining users, with only 37% of these accounts being active. The recent exit of three senior executives and a broader industry downturn in active clients has further impacted Phonepe Invest's performance.",
  "summary": "The post Phonepe’s trading app has lost 40% of active users since March ‘25. But hey, it at least has a new name appeared first on The Ken .",
  "key_points": [
    "Phonepe Invest lost 40% of active users since March 2025",
    "Platform rebranded to Phonepe Invest to shift narrative",
    "Company handles Rs 6,000 crore in mutual fund distribution"
  ],
  "editors_take": "Rebranding amidst a sharp decline in active users suggests a desperate attempt to pivot the platform's identity after failing to convert its large base of demat accounts into consistent investors.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}