{
  "id": 17727383,
  "title": "ZJLD Group displays Chinese baijiu products at Hong Kong festival",
  "url": "https://urgent.news/2026/11/02/zjld-group-displays-chinese-baijiu-products-at-hong-kong-festival",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-11-02T02:16:55.000Z",
  "source": {
    "name": "Vietnam Investment Review",
    "slug": "vietnam-investment-review",
    "url": "https://vir.com.vn/zjld-group-displays-chinese-baijiu-products-at-hong-kong-festival-164027.html"
  },
  "original_language": "en",
  "account": "The Hong Kong Wine & Dine Festival 2026, a global culinary celebration organized by the Hong Kong Tourism Board, kicked off on October 29, 2026. Leading Chinese baijiu producer ZJLD Group Inc., listed on the Hong Kong Stock Exchange, made a strong presence at the event. Kweichow Zhen, the flagship brand of ZJLD Group, participated under the theme \"Zhenjiu Encounters Hong Kong.\" The brand aimed to showcase its innovative baijiu products, blending traditional craftsmanship with modern urban culture.\n\nThree key products were highlighted:\n\n1. ZESS: A low-alcohol cocktail infused with local Hong Kong ginger and lemon, offering a refreshing alternative to traditional baijiu.\n2. Chocolate Baijiu Ice Cream: Created in collaboration with The Ice Cream & Cookie Co., this dessert features rich dark chocolate infused with premium apricots soaked in Zhenjiu.\n3. NEWS Oak-Aged Craft Beer: A new addition to ZJLD's product line, this beer was developed over three years and features fruity, malty, and woody notes.\n\nZJLD Group emphasized its commitment to breaking traditional stereotypes and expanding the horizons of baijiu in modern, casual living. Vice President of International Operations, Paul Ng, stated that the festival is a global stage for the brand to demonstrate that baijiu is a dynamic, stylish lifestyle choice that fits into modern urban leisure and daily living.",
  "summary": "Liquor producer ZJLD Group exhibited three consumer baijiu products at the Hong Kong Wine Dine Festival 2026 targeting regional hospitality and dining markets",
  "key_points": [
    "ZJLD Group exhibits Chinese baijiu at Hong Kong Wine & Dine Festival 2026",
    "Kweichow Zhen flagship brand showcased innovative baijiu products",
    "ZESS, Chocolate Baijiu Ice Cream, and NEWS Oak-Aged Craft Beer highlighted"
  ],
  "editors_take": "ZJLD Group is pivoting away from traditional stereotypes by integrating baijiu into modern lifestyle products like cocktails and desserts to appeal to a more casual, urban consumer base.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}