{
  "id": 17720813,
  "title": "AIA Life Korea Sponsors 2026 JTBC Seoul Marathon",
  "url": "https://urgent.news/2026/11/02/aia-life-korea-sponsors-2026-jtbc-seoul-marathon",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-11-02T01:42:51.000Z",
  "source": {
    "name": "BusinessKorea",
    "slug": "businesskorea",
    "url": "https://www.businesskorea.co.kr/news/articleView.html?idxno=280156"
  },
  "original_language": "en",
  "account": "AIA Life Korea has confirmed its role as an official sponsor for the 2026 JTBC Seoul Marathon, which took place in central Seoul on November 1st. This marks the fourth consecutive year that AIA Group has supported the event. The marathon featured a new course, with the full marathon beginning at Gwanghwamun Square and the 10km race starting at Seoul World Cup Stadium. AIA Life Korea's \"Run Together, Give Together\" campaign, aligned with its purpose to promote healthier, longer, and better lives, ran alongside the marathon. A total of 1,100 participants joined the event, including AIA Life Korea's customers and partners, Master Planners from AIA Premier Partners, telemarketers, business associates, and employees. The participants collectively raised KRW 110 million for the National Cancer Center Korea to aid underprivileged cancer patients and research. The campaign was a part of AIA WE, AIA Life Korea's expanded wellness and entertainment platform. Hwang Ji-Ye, Chief Marketing Officer of AIA Life Korea, expressed gratitude for the participants and emphasized the importance of running in connecting health and giving. She also highlighted their intention to continue expanding wellness programs for customers, partners, and employees through AIA WE.",
  "summary": "AIA Life Korea announced the successful completion of its participation as an official sponsor of the 2026 JTBC Seoul Marathon, held in central Seoul on Nov. 1, marking its fourth consecutive year supporting the event. This year’s race featured a new course, with the full marathon starting at Gwangh",
  "key_points": [
    "AIA Life Korea sponsors 2026 JTBC Seoul Marathon",
    "Marathon held on November 1st in central Seoul",
    "Run Together, Give Together campaign raised KRW 110 million"
  ],
  "editors_take": "By integrating large-scale athletic sponsorship with charitable fundraising, AIA Life Korea is transforming traditional corporate wellness initiatives into a broader platform for community engagement and social impact.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}