{
  "id": 17685786,
  "title": "Millennials lead AI shopping adoption in India at 84%: Report",
  "url": "https://urgent.news/2026/11/01/millennials-lead-ai-shopping-adoption-in-india-at-84-report",
  "topic": "ai",
  "section": "AI",
  "published": "2026-11-01T21:00:00.000Z",
  "source": {
    "name": "Qatar Tribune Business",
    "slug": "qatar-tribune-business",
    "url": "https://www.qatar-tribune.com/article/262045/business/millennials-lead-ai-shopping-adoption-in-india-at-84-report"
  },
  "original_language": "en",
  "account": "McKinsey & Company has released a report revealing that millennials are the primary adopters of artificial intelligence (AI) for shopping in India, with 84% utilizing AI-powered tools for product discovery, comparison, and decision-making. This figure surpasses the 74% adoption rate among Generation Z consumers, according to the McKinsey Agentic Commerce Consumer Survey conducted in June 2026. The survey also indicates that AI shopping adoption is on the rise across various age groups, with 74% of Gen X consumers and 56% of baby boomers in India using AI for shopping. Contrary to global trends, where Gen Z and millennials are leading in AI search adoption for shopping, India's millennials recorded the highest adoption rate, outpacing Gen Z by 10 percentage points. Overall, India ranks second among 11 markets surveyed for overall AI shopping adoption, with 76% of consumers using AI tools for shopping, following China's 80% rate and a global average of 53%. McKinsey noted that countries with the highest AI adoption rates tend to see this trend continue across different generations.",
  "summary": "ANINew Delhi Millennials are leading the adoption of artificial intelligence (AI) for shopping in India, with 84 per cent using AI-powered tools to search for products, compare opt...",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}