{
  "id": 17669231,
  "title": "Mass brands give liquor companies a hangover",
  "url": "https://urgent.news/2026/11/01/mass-brands-give-liquor-companies-a-hangover",
  "topic": "business",
  "section": "Business",
  "published": "2026-11-01T19:21:26.000Z",
  "source": {
    "name": "The Economic Times",
    "slug": "the-economic-times",
    "url": "https://economictimes.indiatimes.com/industry/cons-products/liquor/mass-brands-give-liquor-companies-a-hangover/articleshow/135436680.cms"
  },
  "original_language": "en",
  "account": null,
  "summary": "The spirits market in India experienced a slowdown in the September quarter, with growth in volume falling to 4.6% year-on-year from 6.4% a year earlier. The decline was particularly pronounced in the mass-market segment, which is most vulnerable to inflation. Despite this, premium spirits grew 5.7% in the quarter, while regular and other mass spirits expanded by 3.7%. The overall market growth was higher than the 3% recorded in the preceding quarter. Industry executives cited softer monsoons, inflation, and the ongoing crisis in the West Asia as factors contributing to the slowdown.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}