{
  "id": 1766381,
  "title": "Ferrari Luce Sells for US$40M, Setting Record for a New Car at Auction",
  "url": "https://urgent.news/2026/08/18/ferrari-luce-sells-for-us-40m-setting-record-for-a-new-car-at-auction",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-18T17:50:00.000Z",
  "source": {
    "name": "Colombia One",
    "slug": "colombia-one",
    "url": "https://colombiaone.com/2026/08/18/ferrari-luce-sells-us40m-car-auction/"
  },
  "original_language": "en",
  "account": "Ferrari Luce, a ground-breaking four-door, five-seat grand tourer, made history at the RM Sotheby's Monterey auction on August 16, 2026, when it sold for a staggering $40 million. This unprecedented price broke the previous record for the most expensive new car sold at auction, set by Ferrari's Daytona SP3 in 2025, which fetched $26 million.\n\nThe buyer of this exclusive vehicle is U.S. billionaire and Ferrari enthusiast Herbert A. Wertheim. Wertheim acquired Chassis 0, the very first production example of Ferrari's first fully electric model. The car was auctioned without reserve during Monterey Car Week, and its extraordinary price tag will be directed towards The Ferrari Foundation to support educational programs.\n\nThe Luce, which debuted in Rome less than three months before the auction, faced criticism for its modern design. The car boasts a Madreperla Semi-Gloss finish, Perla Le Mans metallic leather, and Grigio Corvara interior features. It also comes with special wheels, bespoke brake calipers, and Prancing Horse emblems that make it truly unique. The interior features Perla leather, a luxurious and reflective material sourced from Swiss hides.\n\nRM Sotheby's auctioned the car without reserve, allowing the final bid to determine the price. Ferrari will return Chassis 0 to Maranello after the auction and hand-deliver it to Wertheim in early 2027. The proceeds from this sale will benefit The Ferrari Foundation, further cementing the Luce's legacy beyond its impressive auction price.",
  "summary": "Ferrari’s Luce sold for US$40 million at the RM Sotheby’s Monterey auction in California on Aug. 16, 2026, setting a record for the most expensive new car ever sold at auction. U.S. billionaire and longtime Ferrari collector Herbert A. Wertheim bought Chassis 0, the first production example of Ferrari’s first fully electric model. RM Sotheby’s […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}