{
  "id": 176614,
  "title": "Disney partners with TikTok to offer creator content on its app",
  "url": "https://urgent.news/2026/08/05/disney-partners-with-tiktok-to-offer-creator-content-on-its-app",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-08-05T13:16:53.000Z",
  "source": {
    "name": "CBS News",
    "slug": "cbs-news",
    "url": "https://www.cbsnews.com/news/disney-tiktok-deal-creator-content-marvel-pixar-star-wars/"
  },
  "original_language": "en",
  "account": "The Walt Disney Company and TikTok announced a groundbreaking partnership on Wednesday, allowing creators to produce short-form videos featuring beloved characters from Disney brands like Marvel, Pixar, and Star Wars. This collaboration is set to debut as a pilot program in the coming months, eventually expanding to other markets. The agreement enables TikTok users to access an extensive library of Disney content, encompassing hundreds of films and TV shows.\n\nAsad Ayaz, Disney's chief marketing and brand officer, highlighted the partnership's potential to provide creators with a larger platform to showcase their work and offer audiences more to discover on Disney+. For Disney, this deal signifies a strategic move to broaden its audience and enhance online engagement, especially among younger Americans. Disney CEO Josh D'Amara emphasized the company's growing focus on short-form content during a recent call with Wall Street analysts, stating that short-form and creative content has seen tremendous growth in recent years.\n\nThe new partnership could prove beneficial for TikTok as well, by granting users access to content from a highly popular entertainment brand. Disney had previously entered into a licensing deal with OpenAI last year, enabling users of their Sora AI video app to create videos featuring Disney characters. However, OpenAI discontinued Sora earlier this year.",
  "summary": "Disney and TikTok are teaming up to let users create short-form videos that draw on the entertainment giant's large stable of movies and TV shows.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 7,
    "also_reported_by": [
      {
        "outlet": "Techmeme",
        "title": "Disney announces a global deal with TikTok to bring \"thoughtfully curated\" fan-created short-form videos based on Disney's IP to Disney+'s vertical Verts feed (Brooks Barnes/New York Times)",
        "url": "https://urgent.news/2026/08/05/disney-announces-a-global-deal-with-tiktok-to-bring-thoughtfully",
        "published": "2026-08-05T10:20:01.000Z"
      },
      {
        "outlet": "Digital Trends",
        "title": "Disney will let TikTokers create short videos by remixing Marvel, Star Wars, and more iconic franchises",
        "url": "https://urgent.news/2026/08/05/disney-will-let-tiktokers-create-short-videos-by-remixing-marvel-star",
        "published": "2026-08-05T11:06:18.000Z"
      },
      {
        "outlet": "BBC Technology",
        "title": "Disney agrees deal to let TikTokers use its films and TV shows in videos",
        "url": "https://urgent.news/2026/08/05/disney-agrees-deal-to-let-tiktokers-use-its-films-and-tv-shows-in",
        "published": "2026-08-05T13:06:43.000Z"
      },
      {
        "outlet": "TechCrunch",
        "title": "Disney+ looks to TikTok creators to bring fan content to its short-form video feed",
        "url": "https://urgent.news/2026/08/05/disney-looks-to-tiktok-creators-to-bring-fan-content-to-its-short",
        "published": "2026-08-05T13:21:43.000Z"
      },
      {
        "outlet": "Engadget",
        "title": "Disney partners with TikTok to bring fan-made shorts to Disney+",
        "url": "https://urgent.news/2026/08/05/disney-partners-with-tiktok-to-bring-fan-made-shorts-to-disney",
        "published": "2026-08-05T13:49:14.000Z"
      },
      {
        "outlet": "MyJoyOnline Ghana",
        "title": "Disney agrees deal to let TikTokers use its films and TV shows in videos",
        "url": "https://urgent.news/2026/08/05/disney-agrees-deal-to-let-tiktokers-use-its-films-and-tv-shows-in-204256",
        "published": "2026-08-05T23:01:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}