{
  "id": 17630196,
  "title": "Can you hail a photographer like an Uber? Cardiff startup targets the “last-minute” creative crunch",
  "url": "https://urgent.news/2026/11/01/can-you-hail-a-photographer-like-an-uber-cardiff-startup-targets-the",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-11-01T15:05:00.000Z",
  "source": {
    "name": "Digital Camera World",
    "slug": "digital-camera-world",
    "url": "https://www.digitalcameraworld.com/photography/commercial-photography/can-you-hail-a-photographer-like-an-uber-cardiff-startup-targets-the-last-minute-creative-crunch"
  },
  "original_language": "en",
  "account": "A Cardiff-based startup has introduced an on-demand marketplace designed to simplify the process of hiring freelance videographers and photographers, addressing the \"friction, lengthy questionnaires, and weeks-long delays\" typically associated with traditional hiring methods. Founder Rahim Bah developed the platform, FrameGo, after experiencing difficulties finding a videographer last-minute for an Edinburgh investor pitch, ultimately incurring £1,000 for a flight to Cardiff to secure a creator. Based on an internal survey of around 300 UK businesses, 85% expressed a desire for on-demand booking options, while freelance creators cited costly self-marketing as a significant challenge. FrameGo aims to bridge the gap between businesses and creators by providing a seamless, app-based solution. Clients can search for local creators by niche, review portfolios, and book either for a specific date or immediately, with a five-minute window for creators to accept spontaneous requests. To mitigate burnout and scheduling conflicts, the platform automatically hides creators for 45 minutes after an active shoot and imposes a mandatory 60-to-90-minute travel buffer. To address concerns regarding the \"unreliability\" of the gig economy, FrameGo requires clients to pay cancellation fees within 24-72 hours of a scheduled shoot. If a videographer cancels, FrameGo assigns an equivalent substitute, deducting any rate difference from the original creator's future bookings. While the on-demand convenience caters to smaller businesses needing quick visual media assets, the platform faces the challenge of consistently delivering the detailed pre-production and unique aesthetic demanded by high-end visual production. Rahim Bah emphasized quality as the most important factor, stating that the platform aims to connect businesses with the right creators.",
  "summary": "The founder of FrameGo, a new application that enables last-minute bookings for creative gigs, says his platform will “bridge the gap” between visual storytellers and businesses needing on-demand creative work",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}