{
  "id": 17612018,
  "title": "1 Stat That Makes Nike Stock Hard to Ignore",
  "url": "https://urgent.news/2026/11/01/1-stat-that-makes-nike-stock-hard-to-ignore",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-11-01T13:51:00.000Z",
  "source": {
    "name": "Motley Fool",
    "slug": "motley-fool",
    "url": "https://www.fool.com/investing/2026/11/01/1-stat-that-makes-nike-stock-hard-to-ignore/?source=iedfolrf0000001"
  },
  "original_language": "en",
  "account": "Over the past five years, Nike (NKE) stock has experienced a significant decline of 77%, while the S&P 500 has risen by 67%. Despite this, the company has maintained its commitment to shareholders by not only continuing to pay dividends but also increasing them, a trend that has been ongoing for 24 consecutive years as of November 2026. This places Nike on a trajectory to become a Dividend King, although it has not yet met the criteria of boosting payouts for 50 straight years. Currently, the dividend yield stands at an attractive 4.3%, a result of falling stock prices coupled with rising payouts. While Nike is transforming into a more mature company and revenue growth has slowed, the company remains a compelling income stock for investors. However, it is advised to be cautious and wait for the right moment before purchasing shares or increasing an existing position, as sales are projected to decline in 2027, and there are currently no near-term catalysts to reverse the stock price losses.",
  "summary": "The stock price keeps declining, but with what Nike has done over the last 24 years, it's hard to ignore this one stat.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Nasdaq Markets",
        "title": "1 Stat That Makes Nike Stock Hard to Ignore",
        "url": "https://urgent.news/2026/11/01/1-stat-that-makes-nike-stock-hard-to-ignore-17620019",
        "published": "2026-11-01T14:11:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}