{
  "id": 17593497,
  "title": "Sweet Loren’s Was Making $350,000 a Year. Then 1 Decision Helped Turn It Into a $100 Million Business",
  "url": "https://urgent.news/2026/11/01/sweet-lorens-was-making-350-000-a-year-then-1-decision-helped-turn-it",
  "topic": "business",
  "section": "Business",
  "published": "2026-11-01T12:00:00.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/chris-morris/sweet-lorens-was-making-350000-a-year-then-1-decision-helped-turn-it-into-a-100-million-business/91428549"
  },
  "original_language": "en",
  "account": null,
  "summary": "A deal with Whole Foods helped Sweet Loren’s get started, but the real breakthrough came when founder Loren Castle listened to customers.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}