{
  "id": 17580524,
  "title": "Dubai launches tourism loyalty programme to reward repeat visitors",
  "url": "https://urgent.news/2026/11/01/dubai-launches-tourism-loyalty-programme-to-reward-repeat-visitors-17580524",
  "topic": "business",
  "section": "Business",
  "published": "2026-11-01T10:17:00.000Z",
  "source": {
    "name": "The National Business",
    "slug": "the-national-business",
    "url": "https://www.thenationalnews.com/news/uae/2026/11/01/dubai-launches-tourism-loyalty-programme-to-reward-repeat-visitors/"
  },
  "original_language": "en",
  "account": "Dubai has introduced a groundbreaking tourism loyalty programme aimed at rewarding frequent visitors and bolstering the emirate's position as a leading leisure and business destination. Crown Prince of Dubai, Sheikh Hamdan bin Mohammed, unveiled the initiative, which includes the Dubai Access Club membership program for returning travelers. The program will offer exclusive experiences, services, and benefits to invited members. The government plans to integrate more tourist visa applications into Visit Dubai, the city's official tourism website, as part of the Shared Digital Channels Initiative. This move aims to enhance access to tourist visas and further encourage travel to Dubai. The tourism sector has shown resilience amid the Iran war, with international overnight visitors reaching a record high of 869,000 in August, compared to 36% in March. The number of visitors has continued to climb, with 6.97 million international visitors recorded in the first eight months of the year, and Dubai aiming for 20 million visitors in 2025 despite the ongoing conflict.",
  "summary": "Dubai on Sunday launched what is being hailed as a world's first tourism loyalty programme to reward travellers making repeat visits under a major drive to cement the emirate's status as a world-leading leisure and business destination. The key strategy - unveiled by Sheikh Hamdan bin Mohammed, Crown Prince of Dubai, Deputy Prime Minister and Minister of Defence - will also seek to expand access…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Gulf News",
        "title": "Dubai introduces world's first city-led tourism membership programme",
        "url": "https://urgent.news/2026/11/01/dubai-introduces-worlds-first-city-led-tourism-membership-programme",
        "published": "2026-11-01T09:51:15.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}