{
  "id": 1755616,
  "title": "Generative AI in Games is Being Embraced by More Players, New Study Says",
  "url": "https://urgent.news/2026/08/18/generative-ai-in-games-is-being-embraced-by-more-players-new-study",
  "topic": "ai",
  "section": "AI",
  "published": "2026-08-18T16:42:04.000Z",
  "source": {
    "name": "Polygon",
    "slug": "polygon",
    "url": "https://www.polygon.com/survey-gamers-more-comfortable-ai/"
  },
  "original_language": "en",
  "account": "A recent report from Bain & Company reveals a growing acceptance of generative AI in the video game industry. According to the survey, 14% of players have become significantly more comfortable with AI, while 28% have become somewhat more comfortable. A majority, 44%, remained unchanged in their comfort level. However, 8% became somewhat less comfortable, and 6% significantly less comfortable with AI.\n\nInterestingly, teenagers showed the highest comfort levels with AI in games, with 23% becoming significantly more comfortable. In contrast, older gamers experienced a decrease in comfort, with 15% becoming significantly less comfortable and 10% somewhat less comfortable.\n\nIt's worth noting that the study does not directly inquire about participants' general support for AI in games. For example, a respondent who went from strongly opposing AI to merely disapproving a bit less could still be classified as becoming significantly more comfortable.",
  "summary": "A new survey from Bain & Company found that players are becoming more comfortable with AI in games.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}