{
  "id": 17549218,
  "title": "CJ Olive Young expands Olive Better wellness chain to 5 locations",
  "url": "https://urgent.news/2026/11/01/cj-olive-young-expands-olive-better-wellness-chain-to-5-locations",
  "topic": "world",
  "section": "World",
  "published": "2026-11-01T06:47:03.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times",
    "url": "https://www.koreatimes.co.kr/business/companies/20261101/cj-olive-young-expands-olive-better-wellness-chain-to-5-locations"
  },
  "original_language": "en",
  "account": "CJ Olive Young has recently expanded its Olive Better wellness retail platform to five locations, introducing branches designed for office workers and tourists in an effort to integrate wellness products into consumers' daily routines. This expansion follows nine months since the first store opened in Seoul's Gwanghwamun area in January. The company has since added stores at Starfield Coex Mall in southern Seoul and Seongsu in eastern Seoul, both last month, tailoring product selections and experiences to cater to the unique needs of each neighborhood's customers.\n\nThe Coex store focuses on \"office wellness,\" targeting busy workers who seek convenient methods to maintain healthy habits amidst their hectic schedules. Healthy snacks and protein products are prominently displayed at the front of the store, enabling shoppers to swiftly locate items that align with their needs. A Daily Routine Bar offers individual purchases of wellness products, allowing customers to sample various items during their commutes or lunch breaks.\n\nIn contrast, Seongsu's store, the chain's largest, emphasizes experiences for trend-conscious shoppers and foreign tourists. Spanning a larger area compared to the other locations, it features the Better Bar, a food and beverage station that combines wellness and relaxation.",
  "summary": "CJ Olive Young has expanded its Olive Better wellness retail platform to five locations, adding branches tailored to office workers and tourists as it seeks to make wellness products part of consumers’ everyday routines. The expansion comes nine months after the first store opened in Seoul’s Gwanghwamun area in January. The company added stores at Starfield Coex Mall in southern Seoul and in…",
  "key_points": [
    "CJ Olive Young expands Olive Better to five locations",
    "Stores tailored for office workers and tourists",
    "Coex Mall location focuses on office wellness"
  ],
  "editors_take": "Tailoring product selections to specific neighborhood demographics signals a shift toward hyper-localized retail strategies that integrate wellness products directly into the daily routines of office workers and tourists.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}