{
  "id": 17547129,
  "title": "Accra Brewery PLC launches Wild Roots herbal alcoholic beverage",
  "url": "https://urgent.news/2026/11/01/accra-brewery-plc-launches-wild-roots-herbal-alcoholic-beverage",
  "topic": "world",
  "section": "World",
  "published": "2026-11-01T06:29:32.000Z",
  "source": {
    "name": "Adom Online",
    "slug": "adom-online",
    "url": "https://www.adomonline.com/accra-brewery-plc-launches-wild-roots-herbal-alcoholic-beverage/"
  },
  "original_language": "en",
  "account": "Accra Brewery PLC has introduced Wild Roots, a herbal ready-to-drink alcoholic beverage, to recognize the hard work of everyday Ghanaians and provide a product that complies with new regulatory requirements. The launch took place at the company's premises in Accra, expanding its product line to meet evolving consumer demands and regulatory changes.\n\nVanessa Kavi, the country marketing lead at Accra Brewery PLC, revealed that the development of Wild Roots commenced in 2025, prior to the regulatory changes. She emphasized the company's commitment to innovation and creating beverages that cater to consumer needs. Kavi explained that the launch of Wild Roots is timely, reflecting the company's ongoing efforts to produce products that prioritize compliance, transparency, and authenticity.\n\nInspired by the unnoticed efforts of hardworking Ghanaians, Wild Roots aims to inspire consumers to celebrate their small achievements. The brand highlights the discipline, consistency, and determination demonstrated in people's daily lives. Wild Roots is formulated with a selection of herbal and fruit flavors, such as wormwood, gentian, and bitter orange. These ingredients contribute to a balanced bittersweet taste, as Kavi described.\n\nThe product is developed without stimulants like caffeine, kola nuts, and guarana, in accordance with the Food and Drugs Authority's guidelines on alcoholic beverages. Kavi's tagline, \"Grab Original Roots,\" encourages consumers to reconnect with the discipline and determination that drive their accomplishments while inviting them to experience the new beverage.\n\nRegarding responsible consumption, Kavi reiterated the company's commitment to promoting smart drinking practices across its brands. She reminded that alcohol is intended for adults aged 18 and above, and emphasized the importance of responsible consumption, especially among drivers, pregnant women, and breastfeeding mothers. The launch of Wild Roots is part of Accra Brewery PLC's strategy to broaden its product offerings while adapting to shifting consumer preferences and regulatory requirements.",
  "summary": "Accra Brewery PLC has launched Wild Roots, a herbal ready-to-drink alcoholic beverage designed to celebrate the everyday efforts of hardworking people while offering consumers a product developed in line with regulatory requirements. The launch, held at the company’s premises at Graphic in Accra, introduces a new addition to its product portfolio amid regulatory changes concerning […]",
  "key_points": [
    "Accra Brewery PLC introduces Wild Roots herbal alcoholic beverage",
    "Developed prior to 2025 regulatory changes",
    "Inspired by hardworking Ghanaians' discipline and determination"
  ],
  "editors_take": "Diversifying into herbal ready-to-drink beverages allows Accra Brewery PLC to align its product portfolio with new regulatory guidelines while targeting a consumer base that values authenticity and discipline.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}