{
  "id": 17539129,
  "title": "From hit songs to hot ‘saag’: Punjabi singer’s fresh farm venture earns him Rs 6k profit daily",
  "url": "https://urgent.news/2026/11/01/from-hit-songs-to-hot-saag-punjabi-singers-fresh-farm-venture-earns",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-11-01T04:46:16.000Z",
  "source": {
    "name": "The Indian Express",
    "slug": "the-indian-express",
    "url": "https://indianexpress.com/article/cities/chandigarh/hit-songs-hot-saag-punjabi-singers-fresh-farm-venture-him-profit-daily-10945601/"
  },
  "original_language": "en",
  "account": "Punjabi singer Garry Benipal, also known as Gurmukh Singh, has turned his farming hobby into a profitable venture, earning Rs 6,000 daily from selling produce and saag. At around 4 pm, he leaves his village in Sangrur district for Sunam, where he sells 125 packets of cooked saag weighing 500 grams each at Rs 100 per packet. Daily, his income ranges from Rs 10,000 to Rs 12,500. Regular customers and passers-by, who discovered him through his social media videos, contribute to his success. Gurmukh, a \"Kisan Kalakaar\" or farmer-artist, combines his music career with farming. He grows vegetables on his family's three-acre farm, including seasonal greens like sarson, palak, and methi. Previously, he sold vegetables roadside, but switching to cooked saag proved more lucrative. Gurmukh started blogging his process and encourages others to start small businesses. With increasing demand, he plans to sell saag until February and then shift to other seasonal products.",
  "summary": null,
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}