{
  "id": 17512951,
  "title": "Sorry gentlemen, this one’s for the bride",
  "url": "https://urgent.news/2026/11/01/sorry-gentlemen-this-ones-for-the-bride",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-11-01T01:30:00.000Z",
  "source": {
    "name": "Free Malaysia Today",
    "slug": "free-malaysia-today",
    "url": "https://www.freemalaysiatoday.com/category/leisure/2026/11/01/sorry-gentlemen-this-ones-for-the-bride"
  },
  "original_language": "en",
  "account": "In the bustling city of Shah Alam, a 21-year-old bride assistant named Nur Aleeya Natasha Nor Wahid, or Yaya, has made a name for herself in the world of weddings. As a side hustle alongside her full-time job and studies, Yaya has attended over 100 weddings, providing support to brides from start to finish. Yaya's unique role goes beyond the traditional duties of a bridesmaid, as she helps brides look their best, ensures they are well-fed and hydrated, coordinates with family members and photographers, and even handles basic sewing and hijab styling.\n\nYaya's journey began when a friend asked her for help with her wedding day, and she quickly fell in love with the idea of becoming a bride assistant. After gaining recognition on TikTok, her business, \"Yaya4Brides,\" became increasingly popular, filling her bookings well before the year 2026. Alongside her business, Yaya works full-time at a fashion boutique and is pursuing a degree in business part-time. The job is demanding, often requiring her to work on weekends, but she finds immense satisfaction in assisting brides and forming friendships with them. With her vision to establish \"Yaya4Brides\" as a recognized name in Malaysia's wedding industry, Yaya continues to grow and excel in her chosen field.",
  "summary": "Twenty-two-year-old Nur Aleeya Natasha Nor Wahid shares what it takes to be a bride's assistant.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}