{
  "id": 17509936,
  "title": "India readies a new soft power playbook",
  "url": "https://urgent.news/2026/11/01/india-readies-a-new-soft-power-playbook",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-11-01T01:00:19.000Z",
  "source": {
    "name": "Live Mint",
    "slug": "live-mint",
    "url": "https://www.livemint.com/news/india/india-readies-a-new-soft-power-playbook-11793348974780.html"
  },
  "original_language": "en",
  "account": "The Indian government is preparing a new soft power playbook to promote the country's cultural traditions and establish its influence globally. Culture Secretary Vivek Aggarwal revealed to Mint that the strategy involves jointly nominating Chhath Mahaparv with Mauritius for UNESCO recognition. This move aims to highlight the shared heritage between the two nations and strengthen cultural ties. Harsh Kumar, a policy reporter at Mint, covered the story, bringing his expertise in tracking policy developments in key ministries such as the Ministry of Commerce and Industry and the Ministry of Finance. With extensive experience in business and economic journalism, Kumar's reporting focuses on simplifying complex issues for a broader audience. The initiative reflects India's commitment to leveraging its rich cultural heritage as a tool for soft power projection and building international relationships.",
  "summary": "India plans to promote its cultural heritage through joint UNESCO nominations, beginning with Chhath Mahaparv alongside Mauritius. Other proposals span shared historical sites and traditions, while government initiatives also include artist registries, international exhibitions and cultural events.",
  "key_points": [
    "Indian government developing new soft power playbook",
    "Chhath Mahaparv joint nomination with Mauritius",
    "Initiative highlights cultural heritage for global influence"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}