{
  "id": 1748282,
  "title": "Mattel Game Studios is ready to extend physical play to a virtual world",
  "url": "https://urgent.news/2026/08/18/mattel-game-studios-is-ready-to-extend-physical-play-to-a-virtual",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-18T13:34:00.000Z",
  "source": {
    "name": "Retail Dive",
    "slug": "retail-dive",
    "url": "https://www.retaildive.com/news/mattel-game-studios-physical-play-virtual-world/828087/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Mattel’s new organization will develop, publish and operate digital games inspired by the company’s brands.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "PC Gamer",
        "title": "Toymaker Mattel launches a new game studio with a focus on Roblox and Fortnite that could signal a growing shift in where studios spend money",
        "url": "https://urgent.news/2026/08/17/toymaker-mattel-launches-a-new-game-studio-with-a-focus-on-roblox-and",
        "published": "2026-08-17T18:46:22.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}