{
  "id": 17479258,
  "title": "Apple CEO says the company doesn’t ‘want to ship AI for AI’s sake’",
  "url": "https://urgent.news/2026/10/31/apple-ceo-says-the-company-doesnt-want-to-ship-ai-for-ais-sake",
  "topic": "ai",
  "section": "AI",
  "published": "2026-10-31T21:41:00.000Z",
  "source": {
    "name": "TechCrunch",
    "slug": "techcrunch",
    "url": "https://techcrunch.com/2026/10/31/apple-ceo-says-the-company-doesnt-want-to-ship-ai-for-ais-sake/"
  },
  "original_language": "en",
  "account": "In a recent interview with Wired’s Steven Levy, Apple CEO John Ternus expressed his company's stance on artificial intelligence (AI). While Apple has been criticized for lagging behind in AI development, particularly in delaying the launch of an updated version of Siri, Ternus defended the company's current position. He acknowledged that \"everyone has an opinion\" but maintained a positive outlook, stating, \"I really like where we're at.\"\n\nTernus revealed that Apple is committed to integrating AI into its upcoming products, but he emphasized their cautious approach. \"We don't want to ship AI for AI's sake,\" he explained. \"When we're doing it right, people won't have to think about whether it was AI that made this happen or more traditional software. What matters is, did we build something that they really love?\"\n\nWhen Levy questioned whether AI might significantly impact Apple and its ecosystem, potentially rendering apps obsolete, Ternus responded with a thoughtful perspective. \"That could make life really easy, I suppose,\" he remarked, \"but the creation of products is a deeply human and personal thing, something that we love to do.\"",
  "summary": "Apple's new CEO defended the company's current position in the AI landscape.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Techmeme",
        "title": "John Ternus says Apple doesn't \"want to ship AI for AI's sake\" and that Tim Cook is \"available to help wherever I ask\" on policy; Ternus has yet to meet Trump (Steven Levy/Wired)",
        "url": "https://urgent.news/2026/10/31/john-ternus-says-apple-doesnt-want-to-ship-ai-for-ais-sake-and-that",
        "published": "2026-10-31T04:30:01.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}