{
  "id": 17463,
  "title": "AI Is Making Games Worse, And For What?",
  "url": "https://urgent.news/2026/08/01/ai-is-making-games-worse-and-for-what",
  "topic": "ai",
  "section": "AI",
  "published": "2026-08-01T16:00:00.000Z",
  "source": {
    "name": "IGN",
    "slug": "ign",
    "url": "https://www.ign.com/articles/ai-is-making-games-worse-and-for-what"
  },
  "original_language": "en",
  "account": "Eight or nine months into the RAM crisis, the gaming industry appears to be facing an increasing cost burden. Instead of affordability, prices have climbed higher as Nvidia and AMD have raised the cost of graphics cards this week. The issue is not isolated to PC gaming, as the memory chip shortage has impacted various devices, from gaming consoles to cars. The AI companies have made promises of future deals with Samsung, Micron, and SK Hynix, but these promises have proven unreliable. Consequently, memory manufacturers are still funneling a large portion of their capacity to AI and data centers, leaving little for gaming.\n\nThis situation has led to a class action lawsuit alleging price fixing, although it is expected to take years to reach a resolution. As a result, every device that relies on memory is experiencing price increases to accommodate AI capabilities. While there were some optimistic expectations regarding AI's potential to improve gaming, such as natural NPC conversations and self-managing inventory systems, the reality has fallen short. Instead, gamers are faced with the constant need to verify if developers utilized generative AI to enhance visuals, which has not always resulted in positive outcomes.\n\nAlthough Nvidia's DLSS technology has been beneficial for PC gaming since its introduction in 2018, the latest DLSS 5 feature has been met with mixed reactions. Similarly, Microsoft's Gaming Copilot in the Xbox Game Bar has been criticized for providing outdated advice. These AI-driven features are coming at a time when gaming is becoming prohibitively expensive due to the RAM crisis. The price increase seems to be the price of using these questionable features.\n\nThe future remains uncertain, with prices likely to remain high even after the RAM crisis ends. This leaves gamers questioning the value of paying thousands of dollars for games marred by subpar AI-driven features. The situation suggests that games may only worsen while consumers are forced to pay more and more to play them.",
  "summary": "We're months into the AI-caused RAM crisis, and it just seems that AI is just making gaming worse and more expensive. And it doesn't seem like gamers are really getting anything out of the deal.",
  "key_points": [
    "Gaming industry faces rising costs due to RAM shortage.",
    "AI companies' promises to memory manufacturers unreliable.",
    "Games becoming expensive and potentially worse with AI features."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}