{
  "id": 17462489,
  "title": "Xbox manager says AI is already being used in game development",
  "url": "https://urgent.news/2026/10/31/xbox-manager-says-ai-is-already-being-used-in-game-development",
  "topic": "ai",
  "section": "AI",
  "published": "2026-10-31T20:00:00.000Z",
  "source": {
    "name": "Engadget",
    "slug": "engadget",
    "url": "https://www.engadget.com/2302431/brandon-stirrup-xbox-manager-says-ai-used-game-development/"
  },
  "original_language": "en",
  "account": "In the gaming industry, AI is becoming increasingly prevalent in game development, according to a strategy manager at Xbox. Brandon Stirrup, who previously claimed that Xbox is already using AI for game development, recently deactivated his social media account following the debate. Microsoft, the owner of Xbox, is also heavily involved in AI development, which has made the company a target of a BDS boycott due to its use by the Israeli military. Other major game studios, such as Capcom, Square Enix, Sega, Nexon, and Activision, have either used AI in their games or pledged to do so. Epic Games, the developer of Fortnite, has been transparent about its use of AI and its CEO, Tim Sweeney, has actively promoted it. However, there is a significant portion of the game industry, particularly smaller independent studios, that opposes the use of generative AI, citing concerns such as cost savings, labor issues, and environmental impact. The use of AI in game development raises concerns about the quality of games, with some fearing that it could lead to the creation of low-quality \"slop\" games. Despite the controversy, AI is undeniably changing the landscape of game development, with some studies indicating that around 90 percent of game studios are using AI in some form.",
  "summary": "Brandon Stirrup deleted his comments from X a day after saying that AI usage is widespread in the gaming industry.",
  "key_points": [
    "Xbox strategy manager confirms AI usage in game development",
    "Microsoft, owner of Xbox, heavily involved in AI development",
    "Other major studios like Capcom and Square Enix use AI in games"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}