{
  "id": 17458730,
  "title": "Why Playing It Safe Is the Riskiest Marketing Decision You’ll Make",
  "url": "https://urgent.news/2026/10/31/why-playing-it-safe-is-the-riskiest-marketing-decision-youll-make",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-31T18:00:00.000Z",
  "source": {
    "name": "Entrepreneur",
    "slug": "entrepreneur",
    "url": "https://www.entrepreneur.com/building-a-business/why-playing-it-safe-is-the-riskiest-marketing-decision-youll-make"
  },
  "original_language": "en",
  "account": null,
  "summary": "Best practices are crowded on purpose. The upside sits with whoever moves before they're proven safe. Here's how you can be that person.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}