{
  "id": 17456183,
  "title": "Better Dividend ETF: iShares HDV's High Yields vs. ProShares NOBL's Dividend Growth",
  "url": "https://urgent.news/2026/10/31/better-dividend-etf-ishares-hdvs-high-yields-vs-proshares-nobls",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-10-31T18:58:13.000Z",
  "source": {
    "name": "Motley Fool",
    "slug": "motley-fool",
    "url": "https://www.fool.com/coverage/etfs/2026/10/31/better-dividend-etf-ishares-hdv-s-high-yields-vs-proshares-nobl-s-dividend-growth/?source=iedfolrf0000001"
  },
  "original_language": "en",
  "account": "The iShares Core High Dividend ETF (HDV) and ProShares S&P 500 Dividend Aristocrats ETF (NOBL) are two distinct funds that target dividend-paying equities, but each approaches the income space from a different angle. HDV prioritizes high current yields and lower expense ratios, while NOBL focuses on consistent dividend growth over at least 25 consecutive years.\n\nHDV offers a higher yield, currently at 3.2%, with a trailing-12-month distribution yield, and boasts a lower expense ratio of 0.08%, compared to NOBL's 0.35%. It also concentrates its portfolio in high-cash-flow sectors like Energy (25%), Consumer Staples (27%), and Healthcare (13%), with ExxonMobil, Chevron, and Abbvie as its largest holdings. HDV launched in 2011 and has paid $0.96 per share over the trailing 12 months, making it a more affordable option for long-term holders seeking current cash flow.\n\nNOBL, on the other hand, tracks the S&P 500 Dividend Aristocrats index, requiring companies to have 25 consecutive years of dividend increases. It holds 71 stocks, with Factset Research Systems, Roper Technologies, and Becton Dickinson Co as its largest holdings. The fund's dividend yield is lower at 2%, and its expense ratio is higher at 0.35%. NOBL's strength lies in its focus on companies with a history of consistent dividend growth, but this comes at a cost of higher expense ratio and lower yield compared to HDV.\n\nIn conclusion, while both ETFs provide dividend income, HDV is the better choice for investors seeking higher yields, lower expenses, and sector exposure in high-cash-flow industries. However, NOBL may appeal to those prioritizing long-term dividend growth and stability.",
  "summary": "One prioritizes high current payouts with lower costs; the other emphasizes over 25 years of dividend growth. We break down the risk-adjusted returns and sector tilts.",
  "key_points": [
    "iShares HDV offers 3.2% yield with 0.08% expense ratio",
    "ProShares NOBL focuses on 25-year dividend growth stocks",
    "HDV targets high-cash-flow sectors like Energy and Healthcare"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Nasdaq Markets",
        "title": "Better Dividend ETF: iShares HDV's High Yields vs. ProShares NOBL's Dividend Growth",
        "url": "https://urgent.news/2026/10/31/better-dividend-etf-ishares-hdvs-high-yields-vs-proshares-nobls-17457227",
        "published": "2026-10-31T19:18:13.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}