{
  "id": 17419354,
  "title": "Caleb Williams’s Cleat Maker: Hiding Logos After NFL Fines ‘Makes Sense’",
  "url": "https://urgent.news/2026/10/31/caleb-williamss-cleat-maker-hiding-logos-after-nfl-fines-makes-sense",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-31T14:31:00.000Z",
  "source": {
    "name": "Front Office Sports",
    "slug": "front-office-sports",
    "url": "https://frontofficesports.com/article/caleb-williamss-cleat-maker-hiding-logos-after-nfl-fines-makes-sense/"
  },
  "original_language": "en",
  "account": "Caleb Williams, quarterback for the Chicago Bears, has faced two fines from the NFL, totaling nearly $36,000, for wearing cleats with unauthorized logos during games. The founder and CEO of Caddix, Jack Rasmussen, explained to Front Office Sports that while his small company aspires to become an authorized brand for NFL players, it's currently not feasible. Rasmussen acknowledged that hiding the logos on Williams' cleats may be a practical solution to avoid further fines, as permitted by NFL rules. Williams has appealed one of the fines and has a hearing scheduled for November 10. Caddix's cleats offer performance and injury-prevention benefits, and the company has been approved by the NFL and worn by nearly 100 players for free. Despite the company's limited resources, Rasmussen expressed willingness to cover the fines, emphasizing the importance of prioritizing the player's comfort and performance. The company's cleats have undergone NFL health and safety testing, and Rasmussen stated that while hiding the logos could be an option, it's not yet financially viable for Caddix.",
  "summary": "Close to 100 NFL players wear Caddix cleats without endorsement deals.",
  "key_points": [
    "Caleb Williams faces $36,000 in NFL fines for unauthorized cleat logos.",
    "Caddix CEO Jack Rasmussen says hiding logos is a practical solution.",
    "Williams appeals one fine, hearing set for November 10."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}