{
  "id": 17395474,
  "title": "Lost job, sold plants from 600 sq ft flat; now has millions in annual sales",
  "url": "https://urgent.news/2026/10/31/lost-job-sold-plants-from-600-sq-ft-flat-now-has-millions-in-annual",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-31T11:31:05.000Z",
  "source": {
    "name": "Times of India",
    "slug": "times-of-india",
    "url": "https://timesofindia.indiatimes.com/world/us/a-los-angeles-man-lost-his-office-job-in-2020-and-began-selling-plants-from-a-600-sq-ft-apartment-six-years-later-his-family-business-has-sold-over-100000-plants-in-2026-and-now-brings-in-millions-in-annual-sales/articleshow/135363978.cms"
  },
  "original_language": "en",
  "account": "Brandon Hurst never envisioned a career in plant selling. In 2020, he found himself jobless and low on funds after losing his administrative assistant position due to the COVID-19 pandemic. Seeking an additional income stream, Hurst started reselling items on Facebook Marketplace, eventually stumbling upon an affordable plant from a dollar store. With his first listing, a pink plant in a pink pot, Hurst embarked on a path that would lead to a multimillion-dollar family business.Six years later, Hurst's company has sold over 100,000 plants in 2026 alone, generating millions in gross annual sales. What once operated from his small 600-square-foot apartment now employs 24 people, selling around 5,000 plants each week and processing approximately 1,000 orders daily. To accommodate this growth, Hurst and his family established a 3,000-square-foot greenhouse in Los Angeles' San Fernando Valley, providing ample space for the company's expansion.",
  "summary": "Brandon Hurst began his journey into plant selling in 2020 as a side project to boost his income. What started as a small venture has blossomed into a thriving family enterprise, with annual sales surpassing 100,000 plants. Leveraging social media, he incorporated livestream auctions that dramatically boosted profits. Now operating from a vast 3,000-square-foot greenhouse in Los Angeles, Hurst…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}