{
  "id": 1737501,
  "title": "The Sneakers Winning the Back-to-School Battle",
  "url": "https://urgent.news/2026/08/18/the-sneakers-winning-the-back-to-school-battle",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-18T15:00:00.000Z",
  "source": {
    "name": "Business of Fashion",
    "slug": "business-of-fashion",
    "url": "https://www.businessoffashion.com/briefings/sports/the-sneakers-winning-the-back-to-school-battle/"
  },
  "original_language": "en",
  "account": "Low-profile sneakers from Onitsuka Tiger and Adidas have become the go-to footwear for Gen Alpha boys heading back to school, according to the latest fashion news. This trend highlights a shift in the sneaker market, with these brands emerging as the dominant players. CEO Delphine Arnault of Dior mourns the loss of a high-profile executive in a car accident, a reminder of the fragility of even the most successful brands. In the world of beauty and grooming, young boys are increasingly interested in luxury fragrances and hair products, with TikTok playing a significant role in shaping their interests. The global fashion landscape continues to evolve, with new trends emerging and traditional powerhouses adapting to changing consumer preferences.",
  "summary": "Low-profile sneakers from brands like Onitsuka Tiger and Adidas have emerged as the trendy power players in this year’s back-to-school sneaker conversations. Here’s what it says about the current state of the footwear space.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}