{
  "id": 17356241,
  "title": "Lava to increase smartphone prices by up to ₹3,000",
  "url": "https://urgent.news/2026/10/31/lava-to-increase-smartphone-prices-by-up-to-3-000",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-10-31T06:28:42.000Z",
  "source": {
    "name": "The Hindu - Sci-Tech",
    "slug": "the-hindu-sci-tech",
    "url": "https://www.thehindu.com/sci-tech/technology/gadgets/lava-to-increase-smartphone-prices-by-up-to-3000/article71648438.ece"
  },
  "original_language": "en",
  "account": "Due to rising memory shortages, the Indian smartphone brand Lava has decided to increase its smartphone prices by up to ₹3,000, effective November 15, 2026. In a statement, Lava cited ongoing memory shortages as the reason for the price revision, which will be applied to its entire smartphone lineup. The company, which is the only Indian brand in the market competing with Chinese and Korean players, has been focusing on the sub-30k price segment through volume sales. Lava aims to maintain its concentration on the budget and mid-segment market only, acknowledging that anything beyond that is not a priority. The brand encourages customers to upgrade their devices while the offers are available, as its products are currently being offered at festive prices across leading e-commerce platforms and offline retail networks.",
  "summary": "Lava has been serving the sub-30k price category and is focused on budget and mid segment",
  "key_points": [
    "Lava increases smartphone prices by up to ₹3,000",
    "Effective November 15, 2026",
    "Due to memory shortages"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}