{
  "id": 17315667,
  "title": "$60 for a loaf of bread? New York bakery has customers lining up",
  "url": "https://urgent.news/2026/10/31/60-for-a-loaf-of-bread-new-york-bakery-has-customers-lining-up-17315667",
  "topic": "world",
  "section": "World",
  "published": "2026-10-31T01:07:02.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times",
    "url": "https://www.koreatimes.co.kr/world/20261031/60-for-a-loaf-of-bread-new-york-bakery-has-customers-lining-up"
  },
  "original_language": "en",
  "account": "New York's Martin Auer bakery has sparked a bakery frenzy, charging $60 for a single loaf of rye bread. Located in Manhattan's SoHo neighborhood, RYE by Martin Auer opened in September and has rapidly become one of the city's most talked-about food destinations. The bakery's unusual pricing has drawn crowds and widespread media attention. Customers can buy half a loaf for $30 or a quarter for $15, but the 1.5 kilogram loaf remains a hefty $60. The bakery focuses exclusively on sourdough rye bread, using just three ingredients: organic rye flour, water, and salt. The bread-making process undergoes a lengthy fermentation lasting up to 24 hours, using a sourdough starter more than 50 years old. Despite the high price, the minimalist interior of the bakery resembles a high-end retail showroom, allowing customers to observe the bread-making process firsthand. The bakery's unusual pricing has raised eyebrows, particularly when compared to the same bakery's roughly $16 loaf in Austria.",
  "summary": "NEW YORK — Korea may have its bread pilgrimages, but Manhattan has taken the bakery craze to another level: $60 for a single loaf of rye bread. RYE by Martin Auer, an Austrian bakery that opened in Manhattan's SoHo neighborhood in September, has quickly become one of the city's most talked-about food destinations, drawing crowds and widespread media attention for its unusually expensive sourdough…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}