{
  "id": 1730718,
  "title": "SXSW Reveals 2027 Changes: Podcasting Festival, New Hubs for Music Programming & More",
  "url": "https://urgent.news/2026/08/18/sxsw-reveals-2027-changes-podcasting-festival-new-hubs-for-music",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-18T15:00:00.000Z",
  "source": {
    "name": "Billboard",
    "slug": "billboard",
    "url": "https://www.billboard.com/pro/sxsw-2027-changes-podcasting-festival-new-music-hubs/"
  },
  "original_language": "en",
  "account": "South by Southwest (SXSW) is set to introduce several changes for the 2027 edition of the festival, including a new podcast festival, reorganized music programming, and a new badge for executives and founders. Podcasts will become a core component of the event, with a dedicated podcast festival running from March 17-21, open to all badge holders. The Music Clubhouse will move to the Thompson Hotel, and the overall music conference programming will shift to the Thompson and Westin hotels for better centralization. The film & TV festival will feature screenings and red carpets at ACL Live at The Moody Theater, while the Culture track at the innovation conference will be renamed Lifestyle. Additionally, the education conference, SXSW EDU, will kick off the first weekend of the event and feature programming at the JW Marriott hotel. A new CxO Badge is introduced for executives and founders, while Austin-area residents will receive discounts and perks, including the 512 Club for local meetings and resets. The 2027 festival will maintain the seven-day schedule, following a scaled-back 2026 edition.",
  "summary": "Next year's edition of the Austin festival is slated to run from March 17-21.",
  "key_points": [
    "Podcast festival added, running March 17-21 for all badge holders",
    "Music programming reorganized, Music Clubhouse moves to Thompson Hotel",
    "New CxO Badge for executives and founders introduced"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Variety",
        "title": "SXSW Sets Podcast Festival, Locals-Only Perks and Changes in Music Venues for 2027 Event in Austin",
        "url": "https://urgent.news/2026/08/18/sxsw-sets-podcast-festival-locals-only-perks-and-changes-in-music",
        "published": "2026-08-18T15:00:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}