{
  "id": 17303708,
  "title": "Inside SiriusXM’s Growing Podcast Empire: MrBallen, Alex Cooper And YouTube",
  "url": "https://urgent.news/2026/10/30/inside-siriusxms-growing-podcast-empire-mrballen-alex-cooper-and",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-10-30T22:38:59.000Z",
  "source": {
    "name": "Forbes",
    "slug": "forbes",
    "url": "https://www.forbes.com/sites/mattcraig/2026/10/30/siriusxm-podcasts-youtube-ad-sales-not-netflix/"
  },
  "original_language": "en",
  "account": null,
  "summary": "While others take cash from Netflix or Disney, SiriusXM counts on its ad sales team to boost its podcasts, tripling related ad revenue—and breathing life into its stock.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}