{
  "id": 17297723,
  "title": "[WEEKENDER] Unknown at home, big abroad",
  "url": "https://urgent.news/2026/10/30/weekender-unknown-at-home-big-abroad",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-30T22:22:03.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times-koreatimes",
    "url": "https://www.koreatimes.co.kr/business/companies/20261031/weekender-unknown-at-home-big-abroad"
  },
  "original_language": "en",
  "account": "The Korean economy is experiencing a boom in global exports of beauty and food products, with companies looking to expand beyond their domestic markets. According to the Ministry of Food and Drug Safety, Korean beauty exports reached a record $11.4 billion in 2025, marking a 24.5% increase from 2021. Similarly, Korean food exports hit a record $10.4 billion in 2025, up 21.9% from the previous year, as reported by the Ministry of Agriculture, Food and Rural Affairs. This surge in global trade has inspired many small and medium-sized Korean companies to pursue international markets from the beginning, rather than focusing solely on the domestic market.",
  "summary": "It is generally considered less risky for companies to first establish a robust consumer base in the country where they are based, giving them a comfort zone for operations like marketing, administration and customer service. Expanding into overseas markets would be a logical next step. Major Korean firms almost always follow this approach, building operational know-how and a strong domestic…",
  "key_points": [
    "Korean beauty exports reached $11.4 billion in 2025, a 24.5% increase from 2021.",
    "Korean food exports hit $10.4 billion in 2025, up 21.9% from 2021.",
    "Many small and medium-sized Korean companies pursue international markets from the beginning."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}