{
  "id": 17295758,
  "title": "What it takes to turn a 5-room HDB flat into a private dining pizzeria",
  "url": "https://urgent.news/2026/10/30/what-it-takes-to-turn-a-5-room-hdb-flat-into-a-private-dining-pizzeria",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-30T22:00:00.000Z",
  "source": {
    "name": "Channel News Asia",
    "slug": "channel-news-asia",
    "url": "https://www.channelnewsasia.com/cna-insider/insider/hustle-hdb-flat-home-based-business-pizza-dining-pizzeria-6505991"
  },
  "original_language": "en",
  "account": "David Shen and Sheralyn Tay, a married couple in their 40s, have turned their Yishun flat into a private dining pizzeria called PXZA. They welcomed paying guests to their 5-room home for two years, juggling their day jobs and home-based business. Their shared love of pizza inspired the venture, which started during the pandemic when they borrowed an oven from a friend to make Neapolitan-style pizza. The couple faced challenges such as limited kitchen space, last-minute changes, and different working styles. They handle everything themselves, with Shen making the dough and baking the pizzas, while Tay manages inventory, planning, and plating. Despite their differences, the couple works well together, with Shen providing calmness and Tay getting things back on track. They successfully accommodated an extra guest and served a 12-course pizza dinner.",
  "summary": "A shared love of pizza has turned into a home-based business. Limited space, demanding schedules and contrasting working styles are now tests David Shen and Sheralyn Tay must navigate, as captured by On The Red Dot.",
  "key_points": [
    "David Shen and Sheralyn Tay turned their Yishun flat into private pizzeria PXZA.",
    "Couple ran business for two years during pandemic, using friend's oven.",
    "Shen baked pizzas, Tay managed business, they worked well together."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}