{
  "id": 17295349,
  "title": "Ice Cube on Big3 League: In a Great Position To Scale",
  "url": "https://urgent.news/2026/10/30/ice-cube-on-big3-league-in-a-great-position-to-scale",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-30T21:55:31.000Z",
  "source": {
    "name": "Bloomberg",
    "slug": "bloomberg",
    "url": "https://www.bloomberg.com/news/videos/2026-10-30/ice-cube-on-big3-league-in-a-great-position-to-scale-video"
  },
  "original_language": "en",
  "account": null,
  "summary": "Ice Cube, CEO & Co-Founder of the Big3 basketball league, says audiences want more basketball in the summer and argues that the league has helped professionalize three-on-three play. He describes basketball as a globally beloved sport and say the league is well positioned to grow, noting that it is already recognized as the world’s premier professional three-on-three league. He speaks with…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}