{
  "id": 1727922,
  "title": "Where to find the exact makeup foundation for your skin tone in South Africa",
  "url": "https://urgent.news/2026/08/18/where-to-find-the-exact-makeup-foundation-for-your-skin-tone-in-south",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-18T14:46:35.000Z",
  "source": {
    "name": "The Citizen",
    "slug": "the-citizen",
    "url": "https://www.citizen.co.za/lifestyle/fashion-and-beauty/where-to-find-the-exact-makeup-foundation-for-your-skin-tone-in-south-africa/"
  },
  "original_language": "en",
  "account": "Finding the right foundation shade for your skin tone can be a stressful and frustrating experience, especially for women with brown skin and yellow undertones. In South Africa, popular beauty stores often struggle to accommodate the diverse range of skin tones, leaving many individuals feeling like their unique complexion is left out of the conversation.\n\nDenshé Beauty, located in Illovo, Johannesburg, has changed the foundation game by introducing the Denshé Atelier experience. This innovative approach eliminates the traditional shade range and instead creates a personalized foundation for each client. Unlike other beauty counters, Denshé's consultants take the time to understand your skin tone and undertone before conducting a scientific skin reading.\n\nUsing the Denshé Matchmaker, an in-house customisation system, your unique skin reading is processed through a five-channel dispensing system, resulting in a bespoke foundation crafted just for you. The experience is warm, attentive, and feels more like a tailored beauty fitting rather than a rushed shopping trip.\n\nThe Denshé Signature Skin Foundation offers a soft matte finish with natural radiance, is lightweight and breathable, and buildable from medium to full coverage. With SPF 10, it accommodates all skin shades from brown to pink, making it a versatile choice for South African women. Founded by Denise Mulenga-Ottesen, Denshé Beauty is pan-African and global by design, ensuring that every client's unique complexion is celebrated and reflected in their personalised foundation.",
  "summary": "South Africa's new and simple way to find your exact foundation shade.",
  "key_points": [
    "Denshé Beauty introduces personalized foundation experience in Johannesburg",
    "Denshé Matchmaker creates bespoke foundation based on skin reading",
    "Suitable for all skin shades from brown to pink with SPF 10"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Indian Express",
        "title": "India rout South Africa 6-1, the team that once denied them an Olympic berth",
        "url": "https://urgent.news/2026/08/18/india-rout-south-africa-6-1-the-team-that-once-denied-them-an-olympic",
        "published": "2026-08-18T16:31:55.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}