{
  "id": 17275264,
  "title": "Starbucks Turned This 20-Year-Old Product Into A $1 Billion Business By Taking a Page Out of Its Competitors’ Books",
  "url": "https://urgent.news/2026/10/30/starbucks-turned-this-20-year-old-product-into-a-1-billion-business",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-30T19:02:55.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/annabel-burba/starbucks-earnings-matcha-business-growth-competitors/91428540"
  },
  "original_language": "en",
  "account": null,
  "summary": "Coffee chain challenger brands have won market share by going all in on personalization. Starbucks is clearly taking notes.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}