{
  "id": 17267621,
  "title": "Håver inn på Halloween: – Masse, masse mennesker",
  "url": "https://urgent.news/2026/10/30/haver-inn-pa-halloween-masse-masse-mennesker",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-30T17:54:40.000Z",
  "source": {
    "name": "E24 Norway",
    "slug": "e24-norway",
    "url": "https://e24.no/naeringsliv/i/rM2bG0/haaver-inn-paa-halloween-masse-masse-mennesker"
  },
  "original_language": "en",
  "account": "Halloween is drawing a huge crowd, with many people dressing up for the festive occasion. Agnar Pedersen, the daily manager of a store, says business has been better than last year, with October accounting for 45% of total sales. He has had to extend opening hours to accommodate the influx of customers. Halloween is now seen as the retail industry's Christmas, with October being the most important month for stores. Sales of Halloween products have been growing steadily over the past few years, driven by the increasing popularity of the holiday itself. The company's Halloween sales start to pick up towards the end of August, with more young people and students joining the ranks of consumers. Stores like Mye Moro have a variety of customers, including older individuals who enjoy dressing up for the occasion.",
  "summary": "Det er høytid for kostymebutikkene. Hos Festmagasinet Standard i Oslo står Halloween for nesten…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}