{
  "id": 17267468,
  "title": "$60 for a loaf? New York bakery has customers lining up",
  "url": "https://urgent.news/2026/10/30/60-for-a-loaf-new-york-bakery-has-customers-lining-up-17267468",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-30T18:32:04.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times-koreatimes",
    "url": "https://www.koreatimes.co.kr/world/20261031/60-for-a-loaf-new-york-bakery-has-customers-lining-up"
  },
  "original_language": "en",
  "account": "New York's Manhattan neighborhood of SoHo has become the epicenter of a bakery trend, with a particular focus on an extraordinarily pricey sourdough rye bread. Korea may boast its own bread pilgrimages, but New York has elevated the craze to new heights: a single loaf can set you back $60. Martin Auer's RYE bakery, which opened in SoHo just nine months ago, has quickly become a sensation, attracting crowds and garnering significant media coverage.\n\nThis 3.3-pound loaf is priced at $60, with smaller portions available at a fraction of the cost. Customers can purchase half a loaf for $30, or a quarter loaf for $15. Situated on Lafayette Street, RYE stands out for its minimalist interior, resembling more of a high-end retail space than your typical bakery. Customers are treated to a unique experience, able to observe the bread-making process firsthand.\n\nThe secret to RYE's unique offering lies in its simplicity. The artisanal bread is crafted from just three ingredients: organic rye flour, water, and salt. According to the bakery, the dough undergoes a fermentation process that can last up to 24 hours, using a sourdough starter that has been active for over 50 years. However, this exceptional quality comes with a hefty price tag, sparking discussions and debates about the true value of such a luxurious product.",
  "summary": "NEW YORK — Korea may have its bread pilgrimages, but Manhattan has taken the bakery craze to another level: $60 for a single loaf of rye bread. RYE by Martin Auer, an Austrian bakery that opened in Manhattan's SoHo neighborhood in September, has quickly become one of the city's most talked-about new food destinations, drawing crowds and widespread media attention for its unusually expensive…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}