{
  "id": 17256,
  "title": "Snapchat’s Spotlight algorithm now favors human-made videos over AI-generated ones",
  "url": "https://urgent.news/2026/07/31/snapchats-spotlight-algorithm-now-favors-human-made-videos-over-ai",
  "topic": "ai",
  "section": "AI",
  "published": "2026-07-31T23:11:58.000Z",
  "source": {
    "name": "Digital Trends",
    "slug": "digital-trends",
    "url": "https://www.digitaltrends.com/social-media/snapchats-spotlight-algorithm-now-favors-human-made-videos-over-ai-generated-ones/"
  },
  "original_language": "en",
  "account": "Snapchat has announced modifications to its Spotlight algorithm, shifting its focus towards human-made videos rather than AI-generated content. The company's recommendation system will now give priority to videos created by actual creators, while fully AI-generated submissions will no longer be monetized on Snapchat's public feed for vertical content. This change applies even if AI usage is disclosed, as Snapchat prioritizes human-made content over AI content regardless of transparency labels. However, Snapchat isn't completely eliminating AI from its platform. Videos edited or enhanced using Snapchat's own AI creative tools will still be eligible for recommendation, and these will be clearly marked to show where AI played a role. Snapchat notes that the number of unique Spotlight contributors increased by over 120% compared to last year, indicating that people are increasingly opting for original content creation. The platform's move comes as many other social media channels tighten their AI policies, aiming to enhance the viewing experience and ensure that creators who invest time and effort have a better chance of reaching an audience.",
  "summary": "Snapchat will stop recommending fully AI generated videos on Spotlight, favoring authentic human made content instead, while still allowing AI edited videos to appear.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 4,
    "also_reported_by": [
      {
        "outlet": "Google Blog",
        "title": "Google is signing the EU AI Act Code of Practice on Transparency of AI-Generated Content.",
        "url": "https://urgent.news/2026/07/24/google-is-signing-the-eu-ai-act-code-of-practice-on-transparency-of",
        "published": "2026-07-24T14:00:00.000Z"
      },
      {
        "outlet": "TechCrunch",
        "title": "Snapchat no longer rewards fully AI-generated Spotlight content",
        "url": "https://urgent.news/2026/07/31/snapchat-no-longer-rewards-fully-ai-generated-spotlight-content",
        "published": "2026-07-31T16:49:08.000Z"
      },
      {
        "outlet": "Engadget",
        "title": "Snapchat is cracking down on AI slop in Spotlight",
        "url": "https://urgent.news/2026/07/31/snapchat-is-cracking-down-on-ai-slop-in-spotlight",
        "published": "2026-07-31T19:11:08.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}