{
  "id": 17255996,
  "title": "From Maratha Roots To Cultural Pride: All About Nauvari Saree As Shraddha Kapoor’s Eetha Puts The 9-Yard Drape In Focus",
  "url": "https://urgent.news/2026/10/30/from-maratha-roots-to-cultural-pride-all-about-nauvari-saree-as",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-30T15:50:49.000Z",
  "source": {
    "name": "Free Press Journal",
    "slug": "free-press-journal",
    "url": "https://www.freepressjournal.in/lifestyle/from-maratha-roots-to-cultural-pride-all-about-nauvari-saree-as-shraddha-kapoors-eetha-puts-the-9-yard-drape-in-focus"
  },
  "original_language": "en",
  "account": "Shraddha Kapoor's upcoming film, Eetha, has captured attention with its trailer, highlighting Maharashtra's rich cultural heritage. One striking element showcased in the movie is the Nauvari saree, a nine-yard drape steeped in Maharashtra's traditional customs. A powerful dialogue in the trailer features a character defending the traditional attire, prompting curiosity about this unique garment. Here's a comprehensive look at the Nauvari saree, its origins, and cultural importance.\n\nThe term \"Nauvari\" derives from two Marathi words: \"Nau,\" signifying nine, and \"Vari,\" denoting yards. This saree is fashioned from a single piece of fabric measuring nine yards in length. In addition to its common name, the Nauvari saree is also referred to as Lugade or Kashta.",
  "summary": "Shraddha Kapoor 's Eetha has grabbed attention with its trailer, bringing the spotlight to Maharashtra's rich cultural heritage. Among the striking elements featured in the film is the iconic Nauvari saree, a nine-yard drape deeply rooted in Maharashtrian tradition. With a powerful exchange in the trailer defending the traditional attire, here's everything you need to know about the Nauvari…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}